Posts Tagged ‘Marketing’

Earlier this week, I talked about How to get Started Using Social Media. While that’s a good topic for anyone who already knows that they want to use social media, it does absolutely nothing if you don’t really understand why you might want to use the stuff.

As they say in the business world “location is everything”, you could say that now more than ever in the 21st century, “exposure is everything”. And that is exactly what social media offers. But simply saying that isn’t enough, not nearly enough. Let me put it this way.

Picture a large computer company. There’s a new manager position opening up for the software engineers and they are only going to be hiring internally. There’s only two candidates for the position, Fred and George (not the Fred and George from Harry Potter though, they’re very busy running Weasley’s Wizarding Wheezes). Fred is a very smart software engineer. He completes his projects on time and they work very well. George isn’t quite as good at his job as Fred is, but he gets his work done too although he does occasionally run a bit behind schedule.

Fred however, as good at his job as he is does not have a lot of people skills. He keeps to himself most of the day and when he’s finished work, heads back home to his family. George on the other hand spends time getting to know his co-workers and goes out for drinks with them after work. He also writes a blog called The Life of a Software Engineer where he talks about his accomplishments at work at compares himself to Dilbert.

Guess who’s first in line for the promotion?

Now, realize that George has the opportunity here to get himself exposure by chumming around with his co-workers and doesn’t even necessarily need the blog but the point stands. Good things happen when people know who you are and what you are capable of doing. If you don’t have the opportunity to get that exposure by speaking directly with others, then social media is a great avenue to assist you in your personal and professional life. Half the time you won’t even know what might come out of using social media. Let’s look at an example of how this has been the case for a Promod Sharma.

I’ve mentioned Promod before in previous entries and I think it’s only fair that he is the first person I write about, as it was him and his success with social media that got me interested in the subject in the first place. Promod is an Actuary and your initial thought might be “why would an Actuary want to use social media?” Or in my case, it was “what the heck is an Actuary anyway?”

It was actually these thoughts that led to Promod’s success with social media.

As an Actuary, the field for social media was wide open. Hardly anyone was using it which meant that as soon as Promod started his two blogs for finance and marketing, the exposure shortly followed. Between Promod’s two twitter accounts, he has an expanded network of over 600 followers he is able to influence. But the numbers alone aren’t enough, it was truly his tangible results that were able to help him stand out from the crowd.

In March 2011 Promod was featured online on The Toronto Star. Our top local newspaper. Later that week the article was featured in print in the Metro, our commuter newspaper. He was then written about on the Toronto Board of Trade website and then finally, the article was then featured in the print edition of The Toronto Star.

This wasn’t Promod’s only success through social media though. In December 2010 Promod was invited to be the Keynote speaker at the Conference for Advanced Life Underwriting (CALU). As Promod explained it during one of our Toastmaster meetings, “this conference is basically the top of the line for Actuary’s.” Previous speakers at CALU include Ted Rogers and Stephen Harper. Keeping in tune with social media, Promod uploaded his presentation – Building Trust With Social Media onto Youtube where an additional 233 people have viewed it that would not have seen it otherwise.

Promod was also nominated by the Toronto Board of Trade for the business excellence award.

Finally, last weekend Promod and I both co-presented a social media workshop at our Toastmasters District 60 conference. I learned that on his ride over, Promod received a phone call that turned out to be from The Globe and Mail, another local Toronto newspaper that wanted to interview him on his social media. Promod was able to do a phone interview with the newspaper on his drive over to the conference. I am also happy for this reason, that Promod drives with a Bluetooth headset.

All of this happened because Promod uses social media. I’m not saying that this is going to happen to everyone who does use social media but there certainly is more chance of opportunities coming your way if you do. Even if there is only a 0.01% chance of getting noticed, it’s still 0.01% more chance than you would have without (although the odds are bigger than 0.01%). For instance, I have already been invited to co-host a webinar in early 2012 on on using social media with HR. This would certainly not have been the case if I did not get myself into the world of social media earlier this year, and start influencing.

The opportunities are out there, and ready to be grabbed.


How to Get More Website/Blog Visitors Without Using SEO

This is a very simple and straightforward process for getting more visitors to your new website or blog without having to use any Search Engine Optimization (SEO) techniques.

All you’ll need is…

  • 1 Twitter Account
  • 2 cups of water
  • 3 teaspoons of salt


Actually, scrap the last two. All you’ll need is the Twitter account.


Basically, Twitter is an exceptionally powerful marketing tool when used well. Probably more so than Facebook and LinkedIn combined.


Now the first thing you’ll need to do is make a Twitter account for your website or blog. Or you can use your own personal one like I am currently doing. It’s your call, but think about the type of audience you want to reach out to. That Twitter account should be following and have followers related to the content you are putting out.


The second step is to add your new (or existing) Twitter account to a directory. I like to use but you can also use other directories (or multiple ones) like Twello. Adding yourself under certain Hashtags related to your content will allow people to find your Twitter account by searching those terms. For instance, if you’re starting a gaming blog then you could try adding yourself under Hashtags such as #gamers or #gamereview. You can also use a website like to try and figure out which Hashtags work best… or simply type them into the Twitter search bar and see for yourself.


The third step is to start following people yourself. Remember those Hashtags you entered under your own name? On the same directory search out people using those Hashtags as the search term and start adding followers. Try to shoot for adding about 50 people a day to get started. I find that about 1 in every 8 people you follow will follow you back. As long as the content you are putting out is directly related to someone’s interests, they are more likely to continue following you.


The fourth step is to add a live Twitter stream to your website or blog and start sharing the content you put out. If you’re using WordPress you should be able to set it up so that every post you make is automatically added to your Twitter feed. If you’re running a website, then you don’t want to link people directly to your checkout page as doing so seems rather pushy from a sales perspective. You might want to consider adding a blog portion to the site and linking posts on there to your feed in order to build trust.


It’s as simple as that!